How Local Businesses Increasing Their Reliance on Google and Facebook Advertising

As the corona virus pandemic in unfolding, many businesses earlier cut down their advertising budgets in the face of unknown market conditions. But as the restrictions are being eased down, many local businesses are investing their money on Google and Facebook paid advertising. The growth of the internet and digital properties has led businesses to trust google and Facebook for their business expansion. As the pandemic is unfolding, businesses are adapting. But it has surely forced the business to go online. Restaurants and other business are planning their spendings and avoiding their investments in outdoor advertising. Even Facebook and Google understand this and are further helping merchants educate on how these platforms can be used to their own benefit.     

What are the Top 3 Trends in SEO?

SEO is witnessing some rapid changes and you need to adapt fast if you want to improve your rankings. As a search engine optimization agency, you should be up to the mark with these improvements.



1. Snippets will Dominate More Search Clicks - 

Search engines are trying to be more and more human friendly. And snippets are just a way to grab user attention and provide instant information. As an SEO agency, you should just try to do it for all your clients. 

2. Invest in UI - 

Good user experience will help you rank your websites in the search engines. An SEO service company must also have a UI developer
 
3. Use Video on Websites - 

Videos have higher chances of ranking than text optimization for a particular search.

How to Improve Marketing ROI with Web Analytics

Web analytics gives you real insights into how exactly is your website performing. You may have outsourced to a web analytics agency, but it is still worth it to know how web analytics may help. It helps you track the number of visitors visiting your website and the percentage you are able to convert. You can even understand why you are not able to convert maximum visitors. You will be able to understand what exactly does your customer expects from you and then work accordingly.

It also helps you decide which metrics are important for your business and the one you should ignore. Also, it is essential that you should choose the best web analytics service tp get the best results.    

Why a Landing Page Make Such a Difference

Targeted landing pages help you to sell by taking your marketing endeavours further; they take visitors past the homepage and onto a page about specific products or services for them where they can request more information, download an ebook or case study, or register to subscribe to a newsletter.

When you send traffic from a marketing campaign to a landing page on your site, you streamline the process of moving a prospect further down your sales funnel. And by funnelling visitors to a single page, you can get more granular with you analysis of the campaign to find weak areas that need improvement.

For example, you might find that people click on one of your advertisements but don’t submit the form once they arrive on your landing page. This allows you to narrow down the issue so you can take a closer look at aspects of the landing page like the CTA, required form fields and content.

Click here to know about Landing Page Testing & Optimization

How To Use Youtube To Build Brand & Generate Leads For Your Ecommerce Store

Video marketing is on the boom

With the cost of video-creation has reduced significantly in the past decade, the amount of video created per day is more than one person could consume in their own lifetime.

With video marketing making its intentions very clear, social media algorithms were also tweaked in order to benefit video creators and consumers.

We all know which is the biggest platform of video consumption - Youtube. So naturally, all the brands creating the video marketing strategy designed keeping youtube in their mind. And why not,  Youtube is not just another app or a website, it is a primary source of video search engine.

Brands try to capitalize on this heavy traffic to boost sales and conversion for their business.

One business that definitely benefits from video marketing is the E-commerce store With heavy penetration of internet, eCommerce sites are in heavy demand. Plus when you add video marketing to this combination, the sales could climb up really fast. Many eCommerce businesses are just built around youtube marketing and I am sure many more will follow in the near future. 

Tips to Make your Youtube Marketing Work For Your Ecommerce Store

• Making Custom Thumbnails
• Keep Your Branding and Video Style Consistent
• Using Call-to-Action on Your Videos
• Keeping Youtube SEO in Mind

Conclusion

Video marketing is on a boom and it only makes logical sense for eCommerce sites to capitalize on this content format. You should thoroughly follow a  content marketing approach to your youtube video creation. Facebook is another great way to drive eCommerce sales and you should definitely try even that platform. If you are sceptical about trying paid video ads, youtube is also a great platform top test organic ads. If you see an add getting good reach organically, you can later boost the reach by using paid advertisements.