How Local Businesses Increasing Their Reliance on Google and Facebook Advertising

As the corona virus pandemic in unfolding, many businesses earlier cut down their advertising budgets in the face of unknown market conditions. But as the restrictions are being eased down, many local businesses are investing their money on Google and Facebook paid advertising. The growth of the internet and digital properties has led businesses to trust google and Facebook for their business expansion. As the pandemic is unfolding, businesses are adapting. But it has surely forced the business to go online. Restaurants and other business are planning their spendings and avoiding their investments in outdoor advertising. Even Facebook and Google understand this and are further helping merchants educate on how these platforms can be used to their own benefit.     

What are the Top 3 Trends in SEO?

SEO is witnessing some rapid changes and you need to adapt fast if you want to improve your rankings. As a search engine optimization agency, you should be up to the mark with these improvements.



1. Snippets will Dominate More Search Clicks - 

Search engines are trying to be more and more human friendly. And snippets are just a way to grab user attention and provide instant information. As an SEO agency, you should just try to do it for all your clients. 

2. Invest in UI - 

Good user experience will help you rank your websites in the search engines. An SEO service company must also have a UI developer
 
3. Use Video on Websites - 

Videos have higher chances of ranking than text optimization for a particular search.

How to Improve Marketing ROI with Web Analytics

Web analytics gives you real insights into how exactly is your website performing. You may have outsourced to a web analytics agency, but it is still worth it to know how web analytics may help. It helps you track the number of visitors visiting your website and the percentage you are able to convert. You can even understand why you are not able to convert maximum visitors. You will be able to understand what exactly does your customer expects from you and then work accordingly.

It also helps you decide which metrics are important for your business and the one you should ignore. Also, it is essential that you should choose the best web analytics service tp get the best results.    

Why a Landing Page Make Such a Difference

Targeted landing pages help you to sell by taking your marketing endeavours further; they take visitors past the homepage and onto a page about specific products or services for them where they can request more information, download an ebook or case study, or register to subscribe to a newsletter.

When you send traffic from a marketing campaign to a landing page on your site, you streamline the process of moving a prospect further down your sales funnel. And by funnelling visitors to a single page, you can get more granular with you analysis of the campaign to find weak areas that need improvement.

For example, you might find that people click on one of your advertisements but don’t submit the form once they arrive on your landing page. This allows you to narrow down the issue so you can take a closer look at aspects of the landing page like the CTA, required form fields and content.

Click here to know about Landing Page Testing & Optimization