Targeted landing pages help you to sell by taking your marketing endeavours further; they take visitors past the homepage and onto a page about specific products or services for them where they can request more information, download an ebook or case study, or register to subscribe to a newsletter.
When you send traffic from a marketing campaign to a landing page on your site, you streamline the process of moving a prospect further down your sales funnel. And by funnelling visitors to a single page, you can get more granular with you analysis of the campaign to find weak areas that need improvement.
For example, you might find that people click on one of your advertisements but don’t submit the form once they arrive on your landing page. This allows you to narrow down the issue so you can take a closer look at aspects of the landing page like the CTA, required form fields and content.
Click here to know about Landing Page Testing & Optimization
No comments:
Post a Comment