Video marketing is on the boom
With the cost of video-creation has reduced significantly in the past decade, the amount of video created per day is more than one person could consume in their own lifetime.
With video marketing making its intentions very clear, social media algorithms were also tweaked in order to benefit video creators and consumers.
We all know which is the biggest platform of video consumption - Youtube. So naturally, all the brands creating the video marketing strategy designed keeping youtube in their mind. And why not, Youtube is not just another app or a website, it is a primary source of video search engine.
Brands try to capitalize on this heavy traffic to boost sales and conversion for their business.
One business that definitely benefits from video marketing is the E-commerce store With heavy penetration of internet, eCommerce sites are in heavy demand. Plus when you add video marketing to this combination, the sales could climb up really fast. Many eCommerce businesses are just built around youtube marketing and I am sure many more will follow in the near future.
Tips to Make your Youtube Marketing Work For Your Ecommerce Store
- Making Custom Thumbnails
- Keep Your Branding and Video Style Consistent
- Using Call-to-Action on Your Videos
- Keeping Youtube SEO in Mind
Conclusion
Video marketing is on a boom and it only makes logical sense for eCommerce sites to capitalize on this content format. You should thoroughly follow a content marketing approach to your youtube video creation. Facebook is another great way to drive eCommerce sales and you should definitely try even that platform. If you are sceptical about trying paid video ads, youtube is also a great platform top test organic ads. If you see an add getting good reach organically, you can later boost the reach by using paid advertisements.
