Web analytics gives you real insights into how exactly is your website performing. You may have outsourced to a web analytics agency, but it is still worth it to know how web analytics may help. It helps you track the number of visitors visiting your website and the percentage you are able to convert. You can even understand why you are not able to convert maximum visitors. You will be able to understand what exactly does your customer expects from you and then work accordingly.
It also helps you decide which metrics are important for your business and the one you should ignore. Also, it is essential that you should choose the best web analytics service tp get the best results.
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