Why it is Important to Integrate Google Analytics and Your Ecommerce Portal

Google Analytics has become a go-to channel for any web analytics. Since it is easy to track, informative reports and more importantly free. Google Analytics is a powerful tool because it allows all your eCommerce data to get into your google analytics account. There you could count everything by sessions and create sales funnels.

Integrating google analytics with your eCommerce platform is a multistep process. You can set it up yourself or contact your web analytics agency. First, you need to switch on the eCommerce tracking in your google analytics admin. You need to paste a code in your website backend. This might get tricky and hence advised to be taken through a web analytics specialist. Once you set up you are ready to track your eCommerce conversions.