A performance marketing platform is a software that enables businesses to track, manage, and optimize their digital marketing campaigns. It is a platform that connects advertisers and publishers, and allows them to track the performance of their campaigns in real-time. The platform is designed to provide detailed analytics, insights, and reporting to help businesses optimize their campaigns for better results.
What are the key features of a performance marketing platform?
A performance marketing company come with performance marketing platforms that typically include features such as:
Tracking and reporting: allows businesses to track the performance of their campaigns, including clicks, impressions, conversions, and revenue.
Campaign management: allows businesses to create, manage, and optimize their campaigns, including targeting, budgeting, and scheduling.
Attribution: allows businesses to understand the customer journey and attribute conversions to specific marketing touchpoints.
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