What is GTM and How it works?

Google Tag Manager (GTM) is a free tool provided by Google that allows you to easily add and manage marketing and analytics tags on your website without requiring changes to the website's code. It works by creating a container that holds all of your website's tracking and marketing tags, which can be managed and updated through the GTM interface.

How does GTM work?

GTM services include:

Tag Management: GTM enables users to add, edit and manage all the tags on a website from one central location, eliminating the need for developers to make changes to the website's code every time a new tag needs to be added.

Event Tracking: GTM allows you to track specific events on your website such as button clicks, form submissions, and page views, and send that data to your analytics platform.

Variable Management: GTM allows you to create variables that can be used to dynamically populate the information in your tags, such as the current page URL or the user's location.

Version Control: GTM allows you to create multiple versions of a container, and preview them before publishing, this allows users to test new tags or changes to existing tags without affecting the live website.

Collaboration: GTM allows multiple users to access the same container, and assign different roles and permissions for each user. This allows for efficient collaboration and management of tags.

GTM services provide a centralized platform for managing all the tags on a website, it simplifies the process of adding and managing tags, allows for more efficient collaboration and version control, and enables better tracking and analysis of website data. It also provides a user-friendly interface for non-technical users to add and manage tags without requiring changes to the website's code.