Performance marketing is a type of digital marketing where brands only pay marketing service providers once their business goals are met or specific actions like click, sale, or lead are completed.
Performance marketing ensures ROI-focused marketing, data tracking, and quick analytics for the business.
Overall performance marketing covers the broader scope of marketing as compared to digital marketing.
As performance marketing progresses, several digital marketing agencies are adding performance marketing experts and skills to their teams. Agencies are now building themselves as digital performance marketing agencies that provide an all-inclusive marketing services like web analytics services, Google Analytics Services, social media marketing services, local SEO services, online display advertising services, etc.
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