Pay-per-click(PPC) is a type of online advertising method wherein the client only pays if a user clicks on the ad. It is the most preferred advertising method these days, as there are no charges just to display the ads. It helps clients to control their spending, as well as the advertisers to focus more on target based results.
How does PPC advertising Work?
PPC ads are run through ad networks like Google AdWords, Bing, Facebook, Microsoft etc. They are mostly run on private websites and search results.
This advertising includes different types of PPC ads like search ads, local search ads, display ads and remarketing.
PPC ads are displayed on web pages, social media platforms, desktop & mobile apps, and eCommerce sites.
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