What is PPC?
Pay-per-click is an online advertising model that helps to drive traffic to websites, in which
an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated
with search engines.
What makes a PPC campaign successful?
Google is one of the most effective and popular platforms for PPC campaigns. Pay-per-click
has been one of the key strategies to get faster results as compared to search engine
optimization strategies.
Every pay-per-click campaign is unique and gives unique results based on the metrics.
The PPC campaigns strategies are based on quality data that give better results as compared to other
campaigns.
A well-researched, logically correct, well organized and comprehended with a thorough
keyword research gives better results than other campaigns.
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