The success and failure of any business on the online platform is determined from a number of metrics, of which one is the conversion rate. If all metrics are working perfectly fine for you, except conversion rate, then, there are serious issues you need to address immediately.
What is a conversion rate?
Conversion rate is the number of visitors that actually convert into potential customers. For instance, if there are 100 visitors to your site, and 4 of them turn out to be your customers, then your conversion rate is 4%, which is actually a good rating. There are various conversion rate optimization strategies that will help you to grow your business.
How do you increase your conversion rate?
- Remove unimportant fields from the form you provide the users to fill up
- Also, remove any kind of errors or distractions that may take up the space
- Add pop-ups, testimonials, good logos, live chat, and honest reviews.
No comments:
Post a Comment