What Is Digital Marketing?
Digital marketing is an online marketing method that promotes and advertises a product or service. It helps businesses grow their business on online platforms and also helps them build their online visibility and prominence.
This further helps them grow traffic and get leads that can be converted into customers and improve overall revenue.
Digital marketing agencies use online marketing channels like search engines, mobile apps, emails, social media platforms like LinkedIn, Facebook, Twitter, Pinterest, Instagram, YouTube, etc.
The primary goal is to target users based on their interests, preferences, and online behavior. Digital marketing works great when it’s just about laying the foundation of any business on online platforms. But, while digital marketing helps establish the online presence and ranking, it is not sufficient for the growth of the traffic and revenue of the businesses.
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