Performance marketing is a type of digital marketing that focuses on delivering measurable results and a positive return on investment through various marketing channels and strategies. It is results-driven and focused on generating conversions, such as sales, leads, or website visits.
What are some examples of performance marketing?
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Search engine marketing (SEM)
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Pay-per-click (PPC) advertising
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Affiliate marketing
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Email marketing
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Social media advertising
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Influencer marketing
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Referral marketing
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Conversion rate optimization (CRO)
In each of these examples, the goal of performance-based marketing company is to drive conversions and deliver measurable results, such as
increased website traffic, higher sales, or more leads. The focus is on
delivering a positive return on investment and using data-driven insights to
continually optimize and improve campaign performance.
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