How Are Online Display Ads Sold?

Online display ads refer to visual advertisements displayed on websites and other digital platforms, such as social media and mobile apps. These ads can be used to promote a brand, product, or service, and they come in various formats, including banner ads, interstitials, native ads, and more.

How are online display ads sold?

Online display ads are typically sold through programmatic advertising platforms or direct deals with websites and publishers.

Programmatic advertising involves the use of automated systems to buy and place advertisements, using real-time bidding and targeting algorithms to deliver the right ads to the right audiences.

Direct deals with websites and publishers involve negotiating and purchasing ad space directly from a specific website or publisher, rather than through a programmatic platform.

Online display ads can also be sold through ad networks, which are groups of websites and publishers that sell ad space collectively, providing advertisers with access to a large and diverse audience.

In each of these methods, the cost of online display ads used by online display advertising services can vary based on factors such as the format, placement, and target audience of the ad, as well as the demand for ad space and the competitiveness of the bidding process. Online display advertising can be an effective way to reach a large and targeted audience, drive brand awareness, and drive conversions, but it is important to carefully consider the cost and effectiveness of your advertising strategy.