What is Performance Marketing?

 Marketing has become a fundamental need for every business entity to reach out to the audience. Its relevancy is increasing daily, and with digitalization, things are getting better for marketing.

One such innovation is performance marketing. Let’s see what performance marketing is and how it is essential for any business.

What is performance marketing?

Performance Marketing is an all-inclusive term referred to as the online marketing and advertising programs in which the pay-for-performance model is applied when a specific action is completed, like if a sale is completed, a lead is acquired, or even any user clicks on the link.

Performance marketing services decide specific goals according to the key performance indicators like conversion rate, lead quality, lead generation, customer acquisition, etc. Performance marketing targets the key goals that could be performing better to get results.