What is Meant by Remarketing?

 

Digital advertising uses user data to push key marketing tactics. These tactics are based on the actual data collected from the market that gives effective results. For this digital advertising makes use of several channels like Search engine marketing, Remarketing ads, Mobile Marketing, Display ads, Push ads, Contextual targeting ads, social media marketing, etc. Here we will see what is meant by remarketing.

What is meant by remarketing?

Remarketing is a marketing method or channel used by digital marketing agencies to engage audiences who have already interacted with the brand and proceed with the final act, by showing them ads again.

Advanced remarketing services are used to encourage the audience to take a desired action such as conversion or filling up a form.

For instance, customers might log in to the brand’s site and add products to their shopping cart, but leave without purchasing. Remarketing, in such cases, encourages the user who has left to come again to the site and complete their purchase.