The Google Analytical individual certification gives you an in-depth understanding of the working of google analytics. The knowledge you pick up will help you understand your customer better. Which in turn, will help you make business decisions.
So a Google certified professional who also has an experience handling business analytics can surely help you uncover stats you’ve missed before. If you are already gathering a huge amount of data but don’t know what sense to make out of it. You can consult google analytics certified professional.
Also if you are not able to define your analytical parameters, a google certified professional will help you set parameters by analyzing your business. A professional will definitely help you achieve better results.
Metrics You Should Use for CRO in Google Analytics
There are 7 metrics you should track in your Google analytics CRO strategy.
1) Exit %: Here we look at the percentage of people exited before making it to the final conversion page.
2) Site Speed: slow website can definitely hurt your conversion optimization efforts, check pages for individual speeds.
3) Funnel Visualization: To look at your conversion funnel and see where exactly did the customers drop out of the funnel. Change the tactics if there is a huge dropout.
4) Path Length: Under Multi-Channel Funnels, we can use the Path Length tool to measure how users are interacting with our site and how long it’s taking them to convert.
5) Acquisition: The best way to know if your google analytics service is working is to see how the acquisition metrics are showing in the ga platform.
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