Web analytics is the process that analyzes visitors’ behavior towards any website. It tracks, reviews, and reports the measurement and analysis of data that perfectly describes the user behavioral changes across web pages.
Nowadays, almost every online business is working on web analytics, and several website analytics services and agencies are helping businesses improve their online marketing strategies and thus improve their online sales and traffic.
However, a few challenges need to be considered to make web analytics more beneficial for businesses.
No comments:
Post a Comment