Is digital branding the same as digital marketing?

 

Digital marketing is designed to capture leads and sell products. It is an activity you do to interact with your customers and persuade them to purchase your products or services.

On the other hand, Digital branding exists to build relationships and engage customers. It is the marketing technique of actively shaping your brand. Branding is the process of defining who you are as a company.

In both cases, the end goal is to grow the customer base and maintain a healthy level of sales. Some of the top online display advertising agencies have started separating these marketing wings and are allocating separate and distinguished strategies for both.

Most digital marketing goals are short-term, whereas digital branding is long-term goals that target customer retention.