Does Pay Per Click really work?

Pay per click(PPC) is a type of digital marketing strategy that helps with faster traffic as compared to the organic strategy. It works on the basis of each click, meaning, whenever any user clicks on the ads, advertisers pay a certain fee every time.

It may seem complicated, but it's not. While SEO takes a long time to make visibility, PPC is a much faster way to do so.

With PPC your campaign is more targeted and focused, and you only need to pay if any user actually visits your site.

You can choose a specific audience and other factors as per your business need. Especially, if your business is small in budget.

What is digital marketing? What are the basics of Digital Marketing?

 What Is Digital Marketing?

Digital marketing is an online marketing method that promotes and advertises a product or service. It helps businesses grow their business on online platforms and also helps them build their online visibility and prominence.

This further helps them grow traffic and get leads that can be converted into customers and improve overall revenue.

Digital marketing agencies use online marketing channels like search engines, mobile apps, emails, social media platforms like LinkedIn, Facebook, Twitter, Pinterest, Instagram, YouTube, etc.

The primary goal is to target users based on their interests, preferences, and online behavior. Digital marketing works great when it’s just about laying the foundation of any business on online platforms. But, while digital marketing helps establish the online presence and ranking, it is not sufficient for the growth of the traffic and revenue of the businesses.