Why Local Search Will Matter After Covid-19 Pandemic?

With Covid-19 pandemic, there will be huge restrictions on travels and tourism industry. Hotels and restaurants which used to attract foreign tourists will receive a setback. What they can do is concentrate on their local communities. They should attract their local communities and give them the same experience as foreign travellers. Search engine marketing will play an essential role in this endeavour. 

Ask your search engine marketing agency to concentrate its budget in attracting local tourists and shift their strategy by giving discounts to people belonging in a certain radius. Google is the best tool for local searches and your customer knows this and is likely to use it for their next destination. Search engine advertising will help you capture this audience.