As marketing has become irresistible to improve any business's sales, a number of marketers working in a performance advertising agency are using performance marketing techniques to help out B2B businesses.
What are KPIs important for a B2B business?
For any B2B business, sales and the final ROI are important. Apart from these two important metrics, some key metrics include average follow-ups, total monthly deals, number of leads, average lead response time, sales, lead-to-opportunity ratio, total revenue, net profit, cost of customer acquisition, and also customer acquisition.
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