Local search engine optimisation (SEO) is a method by which you can focus on improving your rankings and visibility in local search results. Local SEO basically helps your business stand out among your competitors.
It doesn’t matter even if you don't have a website; you can still drive more traffic to your premises through online leads with the help of some of the best local SEO service providing agencies.
Most importantly, these leads are from actual users explicitly searching for products or services that your business offers, which gives high chances of customer conversion.
Local SEO makes you more competitive, and helps you, draw-in visitors, with a likely chance of a high conversion rate.
Also, users usually tend to purchase local items based on the product's ads and mouth publicity and look at their affordability.