Digital marketing is a subset of marketing that is used to promote a brand or product using one or more electronic technologies.
Ecommerce businesses involve the buying and selling of goods and services on an electronic device, facilitated by the internet. It is a no-brainer to understand the role of digital marketing in ecommerce businesses.
The goal is to influence target consumers in taking action. The power of digital marketing is phenomenal. You can reach millions of users within hours and a couple of clicks.
Digital marketing remains a crucial component of ecommerce marketing strategies
Here are Few Digital Marketing Channels that Work Great for Ecommerce
• Affiliates
• Direct
• Referrals
• Social media
• Content marketing
• Paid search
• Organic traffic
• Social media stories
• Chatbots
• Voice search